Hi, I make awesome stuff
for the internet.

My name is Simona and my role is to help businesses grow their social media presence and reach their goals.

tell me more 🤓
Naah 🙄

About me

I am a Social Media Marketer with two years of experience and a thousand more aspirations to grow and develop in the world of digital marketing. Throughout my career, I have been working in a digital marketing agency and as a freelancer, with several different businesses around the globe. Today, I am also working on my own personal e-commerce brand that sells beautiful stuff worldwide.

My work

I am a specialist in social media management, content creation, copywriting, as well as paid advertising, and I love my work. Besides, I also enjoy taking photographs.

MYSAMYSA | Cozy Stuff for Your Home

Working on my e-commerce business is a whole other experience. I am proud to say that I have developed the branding, including the name and the logo. Moreover, I have been:
• Writing content for the website;
• Taking product photography;
• Creating and executing the social media marketing strategy and
• Making it profitable. 🎉

Social Media Strategy

Platforms
Facebook and Instagram

Goal
To establish a base of potential customers.
The goal of the Facebook and Instagram campaign was to reach more potential customers who would be willing to purchase the main product of the brand which is a levitating moon lamp.

Solution
Since the brand was fairly new on the market and the base of website visitors was very limited, it was important to target a wider audience segment with the ads. I created a variety of creatives and copies because I wanted to test out which one of the combinations will perform best in order to use it further in the future.

Results
• Increased total sales by 552%
• Increased store sessions by 74%
• 2.98% click-through-rate
• 36.400 people reached & 45.000 impressions gained

Key takeaways
Facebook and Instagram have immense potential, and even though it was the first paid advertising campaign, the number of purchases that it brought was impressive. This campaign paved the way for future successful campaigns by providing data that will be leveraged in order to drive more sales in a cost-effective way.

Gallery

This gallery showcases product photography, Facebook ads, the brand's Instagram feed, and a product description placed on the website.

Visit the website

Other stuff I made

This is a part of the content I have created for other businesses. I always keep in mind - first, to educate the audience with the content that I provide and to bring some value, and second, to engage with them and spark entertainment. ⚡

• Facebook posts for a design tool that helps social media marketers accelerate their work in an efficient way.